The problem
Every unanswered lead is a client your competitor just signed.
Someone with a legal problem is anxious and acts fast. They contact the first firm that responds. If that's not you, they've moved on before you ever knew they existed.
After-hours silence
Most enquiries arrive outside business hours. Without a live response, your website is just a brochure that can't close a client.
Manual intake bottleneck
Staff spend hours on data entry and follow-up calls just to gather basic case facts. That time costs more than any subscription ever will.
Leads with no substance
A missed call or a bare contact form leaves you a name and "please call me" — nothing to act on. You end up re-interviewing every lead before you can even decide if it's a fit.
Setup
Live in days. Running 24/7.
We set you up
Our team configures your assistant — your branding, your assistant's name, and where summaries should be sent. You share your details once. We handle the rest.
Clients chat 24/7
Visitors to your firm's website start a guided chat at any hour — about any kind of matter. The AI captures their contact details and what happened, in their own words, without it feeling like a form.
You get a summary
A complete, structured summary lands in your Email, SMS, or WhatsApp immediately. You read it, you decide who to call back, and how soon. Nothing falls through the cracks.
What you get
Every enquiry, captured and summarised.
Natural-language intake
Clients describe their situation in their own words. The assistant asks contextual follow-up questions based on what they share — an open conversation, never a rigid form.
Structured lead summaries
A comprehensive summary — contact details, what happened, key facts, prior actions, and anything the client flagged as urgent. Everything you need to decide, without re-interviewing.
Branded to your firm
Your logo, your colours, your assistant's name. The widget feels native to your website — serious infrastructure, not a third-party gadget bolted on.
We're building CounselFirst because we kept hearing the same thing from solo and small-firm lawyers: good clients were slipping away simply because no one answered after 6pm or during the weekends. They called the next firm instead. We're fixing that — whatever the matter, whatever the practice area.
— The CounselFirst Team
Pilot programme
Now accepting pilot firms in Malaysia & Singapore.
We're onboarding small and solo law firms for Phase 1. Our team handles every step — you're live in days, not months.
Any practice area · English · Existing website required